Cannes Young Lions 2014

Turkish Language Institute aims now to radically create awareness about Turkish Youth’s spelling & pronounciation errors, in order to protect Turkish Language. Insight The inner feeling of the consumer that the brand or product would have empathy with. Reason to Believe (RTB) Turkish Language is now under threat. First of all, there is the English Language threat. Over 750 millions of people speaks English and with the rise of social media, English language reigns over the world. Second of all, as the social media doesn’t have any strict rules, spelling & pronouncing sensivity towards Turkish Language decreases year by year. That leads our community towards a climate where people don’t communicate delicately and safely. Without meaning, any type of communication would be unsuccesfull and the level of civilization compared to the civilized world would get lower. Ad Idea Starting Point Respect Your Language to be Respected. Turkish Institute’s philosophy is to keep the spelling & pronouncing of Turkish Language at a level where “no mistake” would be acceptable. Because Turkish Language Institute believes that a “proper and well respected Turkish Language”, is the key issue before competing with the civilized world.